FOOD is fashion . FASHION is food . a VICTIM of fashionable food*

Saturday, October 20, 2012

Massimo Bottura *

"Innovation is the tradition of the future.
The dishes don't only feed your stomach.
They feed your soul, your brain, your ideas and yourself.
They are stories about my territory.

Massimo Bottura is my culinary icon.
Living your dreams is the hardest thing for one to achieve.
Going against social expectations, family pressures
to pursue a career you love.

Born in Modena his father wanted him to become a lawyer.
Everyone laughed at what he was doing and labelled him as crazy. 
His cooking was once met with derision, yet in recent years 
an avant-garde approach has propelled 
Osteria Francescana to be one of the world's best restaurants
and Massimo Bottura being named Best Chef in the World 2011.

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